What Does TAUTUA Mean?
TAUTUA means to serve. Not just with your hands, but with your heart. In our culture, it’s how we honor our families, uplift our villages, and carry forward the dreams of our ancestors. It isn’t loud, and it doesn’t seek recognition. It’s the quiet strength behind every leader, the love behind every sacrifice.
TAUTUA is identity, purpose, and pride in where we come from. When you wear TAUTUA, you’re not just making a statement. You’re stepping into a legacy.
T-Shirts
Hoodie
Hats
Featured products
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$35.00 – $42.00 Buy now This product has multiple variants. The options may be chosen on the product page -
$53.00 – $59.00 Buy now This product has multiple variants. The options may be chosen on the product page -
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$12.00 – $17.00 Buy now This product has multiple variants. The options may be chosen on the product page -
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This Is More Than Merch. This Is Movement.
BuiltByTautua was created not to capitalize, but to give back. Every piece is made with purpose—to amplify Polynesian voices, empower the next generation, and reinvest in our communities. This is for the village, by the village. Because we don’t just wear TAUTUA—we live by it.
It’s not just a brand. It’s the first time I’ve seen my story reflected in something I wear
Tautua is how I was raised. This clothing helps me show that to the world without saying a word.
Wearing TAUTUA reminds me who I’m doing it for — my family, my roots, and everyone who came before me
